REAL-WORLD MARKETING EDUCATION
EXPERIENCE DRIVEN
GUEST SPEAKERS
Michigan Innovative Marketing is dedicated to providing members with a strong foundation in marketing through engaging, hands-on experiences. Each meeting features an interactive activity designed to help students apply core marketing concepts to real-world scenarios.
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Open to all majors, MIM offers a unique opportunity to explore the diverse fields within marketing in a collaborative and educational environment.
MIM's consulting project teams give members the chance to make a real-world impact by working directly with local Ann Arbor businesses on tailored marketing initiatives like content strategy, social media campaigns, and partnerships.
These projects allow students to apply their creative and analytical skills, gain professional experience, and support the growth of local brands within the community.
MIM hosts guest speakers to give members direct insight from experienced business professionals across various industries.
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Past speakers have included Ross School of Business professors and representatives from Google and IBM.